We are a Team.
Experience, rigor and responsibility united with a passion to do things well.
At Lua we are proud of many things, but above all we are proud to have created a great team! Experts with a demonstrated history and contrasted values, blended professionals, dedicated and able to work on a day to day basis creating value and working to meet the objectives that have been set.
The management team.
With 20 years of business experience in Spain, Portugal, Ireland and Latin America. Paco has been working on the administration council board and corporate direction for Rovi Laboratories, Oesia, Tecnovit, Alhambra brewery, LICO corporation, LICO leasing, Impluvium, Navitas and PV Solar. Vice-president for Axesor, a leading business in risk management and the first Spanish rated agency. Senior advisor in McGraw Hill Education, Spain.
Licenced in Economic sciences at the Complutense University of Madrid, with a PhD in Economy from the University of Minnesota and professor of Economic Analysis, Commercial technician and state Economist. Paulina has held positions of executive responsibility in both the public and private sectors: executive president for the Spanish electricity network ( Red Electrica España), Interamerican bank of development, general secretary for Iberoamericana and counselor for Campsa, Banesto, Red Electrica, Solfocus and Repsol.
José Carlos Díez
Economics professor graduated from the University of Alcalá. Counselor to varios companies: AC Hotels by Marriott, One Millionbot Artificial Inteligence, PV Solar Photovoltaic self- consumption. Previously Jose was the Economic director of Intermoney and contributed with his economic forecasts on the panel of experts at BCE. He is counselor at the PNUD of the ONU for Latin America and has a wide network of business relations to collaborate with the businesses of LUAfund in their expansion and internationalization.
Licensed in Economy at the University of Oviedo. With a PhD in sufficiency research in applied Economics with extensive formation in Statistics and Economy. Javier has an extensive knowledge in management and financial risk evaluation in corporative finance. Specialist in financial strategies for innovative businesses with high growth rates. Expert in the process of capital expansion, acquisitions and sales, restructuration and definition of new financial strategies.
Start up assessor for Artificial Intelligence and Cloud Computing in Taiwan and Thailand. CEO of Aneto Capital Ltd, licensed society in asset management Hong Kong, founded in 2017. Sergio has 20 years of experience in senior positions with Deutsche Borse, HSBC, Invesco, UBS y LGT in Paris, Frankfurt and Hong kong as well as and including the active management in shares since 1999. Sergio studied Economy and Finance in the University of Mannheim in Germany where he also taught during 1998.
Degree in mathematics (UCM), Wharton Business School AMP and IESE Business School Board Member Program.
An expert in technology, risk management and finance, she has been Deputy General Manager and Director of the Treasury and Capital Markets Division of Bankinter and Head of Finance at Banco Mare Nostrum. Private investor and advisor to deep tech startups. Vice President of Corporate Governance at the Spanish Association of Executives and Board Members.
With almost 20 years experience in management and directive positions as well as CEO, transforming organizations in sectors such as Finance, Banking, Technology, Tax and Revenue. Licensed in Business Management and Administration at the University of San Pablo CEU, Supply Investigation and Phd in Organization and Businesses management for the UMH. Manuel has an MBA in Fundesm Business school. He is an expert in Marketing and Commercial Management from ESADE. Transformational projects and digitalization, leadership and entrepreneurship for MIT and Harvard Business school.
It´s vital to work together very closely and think in the same direction and speak the same language when it comes down to business. We are convinced that its not only good ideas that are necessary, but also talent, technology , innovation and a commercial vision.
Apart from this, you also need the expertise, business sense and know how. The compromise of knowing that we are there for you. The vision to take the right path in the right direction and make decisions together.
In actuality he is the founding president of 1millionbot, an Artificial Intelligence company and one of the just 27 businesses in the world that collaborate with Google in the development of Voice activated Artificial Intelligence. Professor of Economics in the universityof Alicante. He was also rector and he lead the process of innovation and digital transformation. Previously university CEO with Banco Santander the largest network of Universites in the world. Founder and life patron of the Virtual library of Miguel de Cervantes. Eisenhower fellow for the Eisenhower Fellowships foundation.
Antonio has worked within various multinationals in the function of sales, marketing and finance, as General Director and CEO in IT industries and telecommunications. He has always focused his attention as a manager on the continuous development of his team, choosing only the best talent, with the best potential. Companies of reference are Hewlett Packard and Vodafone, however he has also worked for Licensed Technologies and Compaq.
MsC in Maths (UCM Spain) and Computer Science (Liverpool University). Master Digital Transformation – ISDI, New goals for HR Directors – IE, Value Management Program – IESE. Partner at IBM Services, Public Sector and Lifescience Leader from January 2020. IBM Blockchain leader in SPGI – Since April 2017. IBM Services leader for Cognitive, Analytics&Big Data, IoT line of business for Spain, Portugal, Greece and Israel (SPGI) from 2015-2019. A recognized Consultancy expert who combines a unique profile in both leadership and consulting advising leading companies/organizations. +20 years of successful track record in business development, strategy formulation and delivery of innovative & creative revenue and profit growth capabilities working with a large variety of stakeholders. Solid background as consultant and project management, expertise in managing large and complex projects. I have worked for national & international customers leading projects from Strategy formulation, Transformational processes, Digital Transformation, IA and Analytics, Overhead Cost Reduction, Procurement & Optimization Models, e-administration platforms as well as Smarter City solutions. Focused on Business Processes Re-engineering, Value Creation KPI’s set-up, Business and Governance Models, from diagnosis to sustainable business solution implementation. Build long term business relationships with most important across different industries: Public Sector (Spanish Social Security, Spain Postal Office, Madrid Cityhall, Spain Tax Office, Justice and several Regional governments. Other industries: Telco (Ono, Auna, Vodafone); Oil-Petrol (Cepsa), Media (ABC, Vocento); CPG (ACOR, Tabacalera) and Industry (Ferrovial, Thyssen, Holcim), Banking (Santander, Sabadell)
Chief Digital Officer and Director of Innovation with experience in leading brands (Media/Newspaper) in the main areas related to Digital Transformation, Content, Digital Marketing, Growth, Monetization, Social Media, Technology and Data, leading multidisciplinary teams from different countries, which have been distinguished by their ability to analyze and optimize market research and data to design, optimize, and launch successful and customer-oriented products. Throughout his career, Manuel has been part of some of the most important digital publishing projects in the Spanish media industry, from its conceptualization to its implementation, execution, and development not only nationally but internationally. He currently lives between Madrid and the San Francisco Bay Area.
Didier boasts a successful worldwide professional career history in the retail world having been CEO for Carrefour in Spain, Argentina, Russia and Greece. He has also been CEO for Real in Germany for the Metro Group. In the ultimate decade he has specialized in bio-organic foods and digital transformation.
Reputed expert in strategy, innovation and transformation with ample international experience. Leading “Lead to Change” a boutique consultants who work with businesses of all dimensions. He is an associate professor in the Barcelona school of management (UPF) and board president of management in the Business School Euncet. He is also the founding president of the Barcelona Drucker society an environmental movement for the humanization of management and businesses. He is a collaborator with “La Vanguardia”, publishing management articles and also with Digital Sintetia.com, he has written diverse books, the most recent being “Esquivar la Mediocridad” (Plataforma Editorial 2018)
Pablo María de Castro García
Phd at the University of Cantabria, licensed in Physical Sciences and holds an MBA from the European School of Business. A leading businessman developing various companies in the digital sector and circular economy such as CONCEPTUAL, LIFE FOR TYRES, CLEAN TECH LAB y FOTOVOLTAICA IBERICA. He has participated in more than two dozen Spanish and European projects of I+D+i within the areas of TIC, transportation and logistics, acting as an investigator and administrative manager in programs like EUREKA, TENTELECOM and distinct programs of I+D in the EU. His professional path has developed within the co-operative group Grupo Mondragon as well as in public administration where he has held positions of responsibility as general director, propelling the politics of I+d+i and digital transformation for the Government of Cantabria.
Founder of Paradigma, technological consultants. Specialized in the process of digital transformation, big data, AI and Blockchain.
Economist with a passion for technology and business management. With long standing experience in the world of sales and marketing in the technological sector. Professor, lecturer and business angel. More than 15 years experience in different positions of responsibility within the organization for the Intel Corporation Channel in the European, African and Oriental regions, collaborating various years with a reference consultancy for the Spanish open innovation fund chaired by Xavier Marcet, LTC. Presently he is the Senior Business manager of Techdata Europe. Enthusiastically excited by the Spanish entrepreneurship movement he is SME innovation coach for PYME and Blueinvest, both programs in the European Commission. He has collaborated for many years in diverse programs of entrepreneurship drilling such as the Madrid´s Network of Mentors (Fundacion Madri+d) where he is both mentor and professor in the Certification of Business Mentor. He collaborates with the Eurostars program in the European commission and in Techstarts and Healthstart based in the Community of Madrid. He is an associate at Byld Alantis.
Business woman and director of operations and business development in the food company Vega Pelayo. Leading expansion projects and digital transformation in business, a sure bet for the automatization process, robotica and motorization. Recognized for her work and awarded with the Entreprenuers Award 2018. She is vice president of CEOE CEPYME Cantabria and a member of the Commission for Employment Equality and president of the Association of Young Business People in the Community. She is also the advisor for the Mutual society and member of the Chamber of Commerce in Cantabria and the Association for Family Business.
Manuel has accumulated 20 years of experience in operations and technology consultants. In his position as senior associate and expense reduction analyst in the last 11 years he has worked with more than 100 businesses in diverse sectors developing projects to control and improve costs with operational improvements of 20%. He has been related to different inversion initiatives, both in technological start ups as well as traditional businesses. He is an investor, an expert in the energy industry and has a wealth of knowledge in big data.
Ing studies in Electronics and communications for ITESM CDMX. He is a telecommunications assessor in Spain and Mexico. Experienced in Business and Management in diverse Spanish sectors: footwear, bazares, and financial commercialization. In Mexico he is an ambassador and investor in catering sectors, service stations and petroleum, hotel industries and opthalmological. He is the co funder and shareholder as well as the COO in Oak Leasing (financial institution with advanced digital processes, credit analysis, formalization and financial management) and Bakanara Residences. Associate of the World Future Society Capítulo Mexicano, Life Member of the American Radio Relay League.
Marco is an entrepreneur and technological consultant expert in the process of digital transformation and in particular, automatization which along with Artificial Intelligence play a crucial role. Marco has a Phd in Theoretical Physics from the University of Oviedo and has more than 15 years experience creating new digital products and services, developing new lines of business negotiations in new and cutting edge companies. He has actively participated in the launch of new technological start ups in areas such as computing distribution, A.I. and data analysis on a grand scale. Among other projects he is the founder of Novelti, a company dedicated to the application of A.I. in industrial operations. In the past he has designed new IT services in IBM and has been connected with the executive formation in digital programs at schools such as IE and ESADE. Marco acts as founder and CEO of Galeo Tech, a company dedicated to the creation of technological platforms for digitalization on a grand scale in financial corporations, service providers and industrial businesses. Since 2016 he is a professor and master of big data at the IE.
Licensed in Law at the University San Pablo CEU and postgraduate in financial marketing and stock markets. Since the age of twenty three he has been the CEO in diverse companies within the communication sector, construction and environment. Since 2017 he has been Vicepresident of CEAJE (Spanish Confederation of Young Business People). He has also been the President and permanent General Secretary of the FIJE (Iberoamerican Federation of Young Business People), and member of the Board of Director of ATA (Association of Self-employment Workers), as the responsible for the new ATA Iberoameria Sector.
Jacobo is the actual President of the Global Youth Leadership Forum ( GLYF) the principal global forum for generational dialogue. He was the delegate for the Spanish Government in the Youth Sector (youth 20) at the G20 in Australia 2014. He has performed as the director of projects, sponsorship and internationalization at the International University Menèdez Pelayo ( UIMP) for the Ministory of Education, Culture and Sports for the Spanish Government.
Bachelor in Business Administration from “Universidad Pontificia de Comillas”. Expert in Management of Equity and Derivatives and Model Construction and Analysis of Financial Projections specializations from “Instituto B.M.E.” and Institute of Stock Exchange Studies (IEB). Broad experience in Capital Market and Corporate Finance in GVC Gaesco, Royal Bank of Canada, BBVA and Edifiza Group Uruguay. Nowadays, is the co-founder of G&R Capital Advisors where Ignacio has developed a wide range of projects in Corporate Finance from restructuring, M&A advisory to financial consulting (Company Valuation and Feasibility Plans)
Funding assosciate of Sensum finances. Enrique´s profound specialization is in Corporative Finance. He is licensed in Economy and has a diploma in Business Sciences at the University of Leon and post graduate studies in Corporative Finance and he has advanced training in intangible risk evaluation and analysis, game theory and model thinking which permit facing the complexity of the types of businesses connected with corporate finance, with a great impact in the negotiation process and in the process of buying and selling assets and companies. More than 10 years experience leading in the area of business and finance at instituto CIES, he has participated in more than 200 projects based on financial strategies for SME´s in diverse sectors such as TIC, foods and consumables, biotechnology, natural and renewable energies, resources and engineering. He has participated since its beginning in the concept of the TreepleA method, based on decision trees, theory and real options applied to businesses in high risk due to its disruptive innovations. He is an economic expert in commercial areas and business reorganization and restructure collaborating with leading law firms in spain. He manages to combine all this with advanced training for Directors in Strategic Management and Financial status analysis.
Joan Masso is a businessman and academic, expert in advanced computing methods and techniques for digital transformation. Titled professor of Theoretical Physics at the University of the Balearic islands (UIB). He has more than 25 years experience as an investigator, technologist and entrepreneur. He has worked for supercomputing applications (Illinois USA) and has been the director of supercomputación in the Albert Einstein institute of Max Planck (Postdam, Germany). In the year 2000 he founded Gridsystems along with Marco Laucelli, and during a decade he was the European leader in the application of Grid and Cloud computing and finance and telecommunications. In the last few years he has combined his academic activities along with his active participation in diverse technological start ups. He is currently the director of advanced computer physics at the UIB as well as teaching distributed computing masters and artificial intelligence, at the same time he is both mentor and consultor of digital business development for diverse companies.
José Luis Casal
Expert in digital business models. Entrepreneur who is constantly learning and has a humane passion for marketing, finances and innovation. With a firm belief that innovation and creativity are the solutions to the majority of problems, and the drive behind development and progress. With loyal commitment to entrepreneurship as an unique model for constant economic growth and richness. With more than twenty years experience as an assessor working with enterprises in the areas of marketing, strategy, innovation and digital transformation, with specific focus on the insurance sector and insurtech.
He is the founding partner of various companies and an advisory board member for various technological startups. He is a professor at Barcelona University (IL3) and EAE Business School teaching in areas such as new business models, Marketing and Strategy. Whats more he also frequently collaborates with publications such as Sintentia, Forbes and technological blogs.